Along the lines of last week's social media thread, I have another question. A PR person presented me with the following scenario and I thought I'd toss it out for your input.
Continue reading "To socialize or not?" »
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I had a interesting exchange with Victoria Pickering that made me think about a couple of things. We are marketing a client event, mostly through social media. Attendees will be businesses that want to learn more about Web 2.0.
The marketing twist is that many local businesses may not be using social media. Sure, there's LinkedIn and other business networking groups but by marketing to the Twitter crowd, are we preaching to the choir? Are we building relationships with techies, potential business employees or maybe both? Sure, it depends on what type of business and people you want to attract but are prospects participating in social networking? In other words, has social media reached a tipping point?
Continue reading "Has social networking reached a tipping point?" »
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Recent reading of companies that create social networks made me think of our recent experiences in community building. Client results points up the opportunity with 'vertical communities'. For an eBook publisher, we have established groups on sites such as book glutton. For the same client, we have set up a group on doc sharing site Scribd.
Continue reading "Building vertical communities" »
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POTOMAC TECH WIRE -- Aug. 11, 2008
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o Reston-Based Clarabridge Lands $12 Million in Third Round
o Report: Verizon Reaches Deal to Bring FIOS to DC
o Google: $1 Billion AOL Investment "May Be Impaired"
o Barack Obama to Announce VP Candidate Via Email, Text Message
o Chesapeake-Based Harris Connect to be Acquired by The Wicks Group
o Mitch Arnowitz’s Tuvel Partners With Strategic Communications Group
o ServRight Moves to New "Green" Headquarters in Alexandria
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Continue reading "Mitch Arnowitz’s Tuvel Partners With Strategic Communications Group" »
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We're looking for an experienced individual to help run email marketing campaigns. Responsibilities include creating and distributing HTML email newsletters, e-vites and customer relationship programs. This person should also be able to manage subscriber lists. All work is done with ASPs. They must have experience working with email service providers such as Vertical Response, Mailchimp and Constant Contact. We are specifically looking for someone with an HTML email track record.
I would really appreciate any referrals or pointers.
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Here's tweets info we recently sent to a client about their own twitterstream:
Once signed-in, take a look at people that follow us and the people that we're following or our 'friends'. Here, you'll see a smattering of techies and bloggers that we follow. Again, clicking on someone's alias or name brings up their twitter stream or more info. about them. Typically, the way Twitter works is that someone will 'follow' you when they receive notice that you are 'following' them. To follow someone, click on the 'follow' button found under their photo on their Twitter page.
Continue reading "More about twitter" »
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